This year Fresh Truck took Food Day by storm! To give you the best idea of what we were up to, let’s take a look at the numbers:
625 – Apples and oranges for our #ProjectileProduce campaign
100+ – Engagements on twitter
5 – Food Day sponsors: Boloco, B. Good, Life Alive, Cafe Bartlett Sq, State Park
4 – Fresh Truck pop-up events and activities
3 – Awesome volunteers working hard to celebrate food!
Food Day was a great opportunity to get back out to share fresh food and celebrate with our communities. We got a head start on all the festivities Thursday morning at Neponset Health Center joining in with their Food Day nutrition curriculum. That night at the Lawrence School we tested out our new lighting concept, and had kids and families out to check out the bus in action.
Friday was action packed from the start, kicking off the day at Hearth at Olmsted and Green hosting over 40 residents in a half hour. Next, with the help of @BostonTweet we launched our #ProjectileProduce campaign, tossing apples and oranges out of the bus as we made our way across the city. Each fruit was tagged with directions for how to enter our #FreshDay14 social media contest for a chance at prizes from Boloco, B. Good, Life Alive, Cafe Bartlett Sq and State Park. After touring Dorchester, Roxbury, JP, Mission Hill, Fenway and Back Bay brightening everyone’s day with fresh fruit, we made a stop at Northeastern to say hi to some old friends, and meet some new ones too!
